AUDIENCE AND NETWORKS
Audience
Our first audience for the Corona Chronicles will be middle and high school students who are invited to share their stories of living through the COVID-19 pandemic, as well as to view what students in other geographic locations (locally, nationally, and internationally) express about their experiences. We believe that the act of producing, sharing, and engaging with these stories will allow students to develop a sense of connection through a period of widespread isolation, as well as to develop empathy and understanding of others living in different circumstances from their own. From a pedagogical perspective, this project may reach teachers and school administrators, serving objectives of affective curriculum development, including support of social-emotional well-being, which carries great importance as students continue to live through an extended period of worldwide crisis.
Networks
1. Corona Stories
Our team met with Lara Alonso and Victor Clemente of Corona Stories: www.CoronaStories.world. During our conversation, we heard about their experiences and covered everything from the inspiration behind their platform to the challenges they faced and strategies they developed in response. We also discussed our potential to collaborate and bridge projects once ours has more fully evolved.
2. NYC After School Programs
VM has professional connections with Inwood Community Services, Inc. This Community Based Organization (CBO) offers Inwood residents elementary, middle school, and highschool afterschool programming. We are partnering with two middle school programs in particular and their participants will contribute to the Corona Chronicles collection. These submissions will be collected in the phase of the project we are entering over the next 2-3 weeks.
3. ELL students – Lynn Public Schools – Lynn, MA
We have a verbal agreement from an ELL teacher in Lynn, MA who works with students who came to the US within the last 2-4 years, primarily from: Dominican Republic, Guatemala, El Salvador, Haiti, Mexico, and Vietnam. The agreement is to run the project as a class assignment when the site is ready for a significant number of submissions. These submissions are anticipated to be collected in the phase of the project we enter in mid-late April.
4. Personal Networks
In the first prototype stages, we will use personal networks to collect submission from 3 students ranging in age from 11-17. Project team members may further distribute the site to their personal networks (family, friends, and community) with children who fit within our given age bracket. The potential for future outreach within our personal networks also includes access to larger, formally organized networks that include international students:
1) United Principals Association
2) Up With People – an American nonprofit arts organization with global reach and a vast network of program alumni
These submissions are tentative dependent upon the success of the next stage of the project with Inwood Community Services, Inc. and our capacity to manage larger volumes of submissions in the later phases of the project.
5. Round Square
Round Square is a network of 200 schools in 50 countries. A colleague of KD’s is a Round Square representative who has agreed to distribute the project to the Round Square network when the site and the team are ready to take in a greater volume of submissions. Similar to above, these submissions are pending the success of the next stage of the project with Inwood Community Services, Inc. and individuals within our personal networks, as we build our capacity to manage larger volumes of submissions in the later phases of the project.
SOCIAL MEDIA STRATEGY
Instagram
Instagram will be our primary youth outreach platform. This forum will contain information regarding our mission, application process, link to our website, and offer short video clips and photos of our contributors and their work. It will also allow us to quickly communicate with potential contributors via direct message. Lastly, there is an option to promote our project with sponsored ads and focused hashtags that circulate around similar projects.
Name: Corona Chronicles
Username: coronoachronicles.world
Twitter
Twitter will be utilized for promotional purposes (not for content distribution). This will include retweetable text and providing connections to the website. Across both Instagram and Twitter, we will connect to the website (www.corona-chronicles.world) and hashtags that circulate around similar projects.
Name: Corona Chronicles
Username: CoronaChronicl5
Facebook
Facebook will be the platform used to target parents, guardians, educators, and other adult community members who are able to share our project with potential youth contributors in their personal and professional networks. This platform will also allow us to quickly communicate and answer questions via direct message and will link to our website. Similar to Instagram, we will display photos and short video clips of our contributors. This page still needs to be successfully opened; we faced a roadblock in set up due to unclear Facebook naming convention requirements.
WEBSITE AND COMMUNICATION
Website
Our website will be called Corona Chronicles and it will be hosted at www.corona-chronicles.world. We will use Adobe Portfolio and employ search engine optimization strategies to elevate the site’s presence, our initial effort being focused on optimizing the website for results using keywords, descriptions, and meta tags. We will also leverage Google’s tools for improving search results ranking, including its webmaster tools. In addition, Google analytics code will be added to the site and analytics data will be reviewed. We will conduct an evaluation of the cost benefit of undertaking an adwords campaign.
Newsletter
As part of the consent form and through direct sign up on the website and our various social media platforms, we will allow Newsletter sign-up. We have begun prototyping a digital/graphic newsletter that contains all of the project information including mission, website, and submission and consent forms. This newsletter may also be sent to all professional, personal, and community networks.
Expected Outcomes
As of 3/16, a working prototype of the site is now running on Adobe Portfolio. By 3/20, will have contributions from 3 students, including a mix of video and images. This will allow us to begin adding content to our archive, problem-solve, and manage our data on a controlled scale. Once we are confident with our data management processes, we will open our site to 10-20 contributions. The subsequent phases of the project – including outreach to the networks listed above – will be scaled based upon the success of our data management workflow. All social media accounts except Facebook are open and operational; we will add content and branding in the coming weeks; one student contributor has agreed to assist in the creation of the logo, which we will discuss at our next team meeting.
Measures of Effectiveness
Our success will be measured by student feedback, including from students who have been involved in early stages of the project. We intend to survey student contributors periodically and integrate their feedback into later versions of the site. Success will also be indicated by expanding geographic reach, including to populations not given voice in other parallel projects. Finally, the long term goal includes outreach efforts being effective enough to sustain ongoing submissions from diverse populations.